Dating ads from
The problem is that several major dating site brands — like Zoosk, and e Harmony — are allowed to advertise on Facebook.But Facebook isn't taking new clients, clients who cannot follow Facebook's rules (ads must be tasteful), and clients who do not have a pre-existing relationship with Facebook sales staff that dates back to sometime in 2013.So the rich will continue getting richer, and in the end the consumer will suffer because competition is reduced.It's simply impossible to gain traction as a new dating site today without access to Facebook ads.It's simply impossible to gain traction as a new dating site today without access to Facebook ads.
In the meantime, inability access Facebook is ruining some dating businesses. "It's now June, and since then nothing has changed.
Last week I called up Facebook anonymously as a new advertiser interested in advertising a dating app and with 0k to spend, and was immediately blocked from moving further - the representative told me that no new dating advertisers are being allowed into the platform, only old ones with legacy campaigns We'd be fine if Facebook wanted to ban all dating apps for whatever reason.
So the rich will continue getting richer, and in the end the consumer will suffer because competition is reduced. When you press the reps further, they will tell you that they personally don't know anything about it, that it's strange, and that the dating ads moratorium is coming directly from [Facebook management].
This ensures the manual review and counsel – to show the best ads possible – is in place.
One of the conspiracy theories currently making the rounds among the smaller dating companies is that the bigger companies have cut a deal with Facebook to carve out smaller companies in return for guaranteed ad spending levels.